Dispelling illusions using Visualizations

Visualizations are a great data exploration technique. Our human minds are better able to understand and retain visuals than scripts or text. Visualizations, apart from giving us a good general overview of the data, entail us with an intuitive understanding of the distribution of the dataset and its trends.
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Tracing Search Behavior using Social Network Analysis

Introduction

The aim of this paper is to study the search behavior of users, based on their Google search query terms, and to find similarities between search behaviors of a pool of users. We want to identify the types of searches that are central to other searches. These searches would ideally lead to searches of other kinds, and it would be conducive to invest in Google ads for searches of this type. Continue reading Tracing Search Behavior using Social Network Analysis