With the buzz around business analytics, its not surprising that companies struggle to find value with all the data they collected. Analytics is much more than just collecting data and writing reports. The concept of business intelligence is around collecting data and understanding the existing environment, but analytics requires companies to go much further, and begin to provide accurate and meaningful predictions of future behavior and explanations of present activities.
I’m asked repeatedly by students and professionals, what skills are really needed to get into analytics? In speaking with executives and colleagues, it became apparent that beyond the interpersonal and critical reasoning skills, there were 4 technical skills that set candidates apart. Consider each technical skill like tools in a toolbox, you don’t necessarily need to know everything about it, but the more you know in any area, the higher your competitive advantage over your counterparts. Continue reading Top 4 Skillsets For Data Analytics
I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding.
Hal Varian , Chief Economist Google
He uses statistics as a drunken man uses lamp posts—for support rather than for illumination.
No great marketing decisions have ever been made on qualitative data.
John Sculley (Apple CEO, 1983-1993)